By Frank Dance
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Management and impact writer Chris Widener teaches an easy 3 step procedure to ensure you are consistently ready to speak to anyone, each time and anywhere.
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Extra resources for Human Communication Theory
Friesen, Norm and Theo Hug. 2009. The mediatic turn: Exploring concepts for media pedagogy. ), Mediatization: Concept, Changes, Consequences, 63–83. New York: Peter Lang. Giddens, Anthony. 1984. The Constitution of Society. Cambridge: Polity. Habermas, Jürgen. 1987. The Theory of Communicative Action. Lifeworld and System: A Critique of Functionalist Reason. Volume Two. Cambridge: Polity. Hall, Stuart. 1973. Encoding and decoding in the media discourse. Stencilled paper no. 7. Centre for Contemporary Cultural Studies, University of Birmingham.
French and Latin American perspectives on mediation and mediatization: A lecture note from Germany. Empedocles: European Journal for the Philosophy of Communication 3(2): 177–195. Beck, Ulrich, Anthony Giddens and Scott Lash. 1994. Reflexive Modernization: Politics, Tradition and Aesthetics in the Modern Social Order. Cambridge: Polity. Berger, Peter L. and Thomas Luckmann. 1967. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. London: Penguin. Blumer, Herbert. 1954.
The distinction is rather between the distributed, user-directed “new” media and the centralized, producer-directed “old” media. The issues of contention centre on transformations with Digitization (or digitalization, if one prefers to use a few more letters). Is mediatization basically a process within the mass or “legacy” media, in particular television, or is mediatization rather to be seen in full flower only with contemporary digitization in networked media? Winfried Schulz gave a reference point for this debate with his 2004 article “Reconstructing Mediatization as an Analytical Concept” – approaching the digital challenges, it could have been added.